Enhypen, ILLIT’s label Belift Lab on the hunt for music producers

Enhypen and ILLIT. Images: Courtesy of Belift Lab

Belift Lab, a South Korean music label home to K-pop acts Enhypen and ILLIT, is on the hunt for music producers specializing in the pop genre.

Titled “2025 Next New Creator with Belift Lab,” the global search is open to aspiring producers above 18 who will be judged based on their “individuality and unique style,” according to a press statement. Solo and team applicants are open to joining.

Aspirants can submit two to five demo tracks with the completed melody and lyrics or simply the track itself. The label also reminded that the composer, lyricist, arranger, guide vocal, and sample use should be credited.

Image: Courtesy of Belift Lab

Applicants can submit their requirements from March 10 to April 10 through the Next New Creator website. Those who make it through the initial screening will be contacted for the next stages of the competition.

The finalists will be given ₩5 million (approximately P197,000) and will have the chance to work on music-related projects with the label.

Belift Lab was founded by the South Korean conglomerates HYBE and CJ ENM in 2018, until HYBE gained complete ownership of the agency in August 2023.

It is the home of the seven-member boy group Enhypen consisting of Heeseung, Jay, Jake, Sunghoon, Sunoo, Jungwon, and Ni-ki, as well as the female quintet ILLIT composed of Yunah, Minju, Moka, Wonhee, and Iroha.